The offspring of Two, a leader in the office furniture category, Pair was entering a market oversaturated with either off-the-shelf products or completely custom pieces.
Brand · Strategy
Pair makes its mark by allowing clients to choose a mix of both. Rapt named the company “Pair” based on this idea: an offering both upscale and approachable, and with endless freedom to ‘pair’ pieces together. The brand’s strategy centered on freedom of choice and duality became an ethos for its design language.