Making space for startups, entrepreneurs, and neighbors alike, General Catalyst’s office in South Park was designed to build momentum and open doors.
Brand · Environment · Strategy
An established player in the US venture capital market, General Catalyst has dramatically shaped multiple industries with early-stage funding for companies from Airbnb and KAYAK to Snapchat and Warby Parker.
They also wanted a feature element that would call attention to the strong relationships they build with the entrepreneurs they fund. We designed a custom 12-foot-tall bookcase that’s prominently located in the entryway. The shelves are stacked with custom books featuring funded company’s names along the spines.