General Catalyst

Making space for startups, entrepreneurs, and neighbors alike, General Catalyst’s office in South Park was designed to build momentum and open doors.

Brand · Environment · Strategy

An established player in the US venture capital market, General Catalyst has dramatically shaped multiple industries with early-stage funding for companies from Airbnb and KAYAK to Snapchat and Warby Parker.

General Catalyst wanted their new San Francisco location to be a home base that was part workshop and part event space.


We worked with them to make that happen. Transforming a historic space that had originally been a manufacturing building and then a department store, the new office is tailored to their needs with unique features like an incubator space where early-stage companies can work side-by-side with General Catalyst investors and an insulated media booth for recording podcasts. There is ample space for social gatherings, and a transparent central conference room accommodates large meetings. Incorporating found and vintage furniture pieces, the space is heavily influenced by hospitality design.

They also wanted a feature element that would call attention to the strong relationships they build with the entrepreneurs they fund. We designed a custom 12-foot-tall bookcase that’s prominently located in the entryway. The shelves are stacked with custom books featuring funded company’s names along the spines.


This simple and elegant installation is a reminder of the mentorship and investment that is central to General Catalyst’s work.

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