The Honest Company
The Honest Company’s rise from scrappy start-up to unicorn status isn’t about a single person or product. It’s about the intimate way they connect with their customers through shared values of sustainability and style—and a deep concern for how what you make, buy, and do affects the world.
Environment · Strategy
The Honest Company grew up incredibly quickly, led by a small team working for much of their short history in a small, comfortable office space. In moving them into a new 80,000-square-foot headquarters in Los Angeles, Rapt Studio wanted to preserve that nurturing, home-grown atmosphere. Yes, they needed state-of-the-art facilities that supported innovation. It just couldn’t feel too slick.