Two brings brands and cultures to life by providing smart furniture solutions for creatively minded companies.
Brand · Strategy
Founded by two Brians (Wilson and Buhl) and an offshoot of parent company One Workplace, Rapt named the company “Two” for two great reasons. Rapt helped to position the boutique furniture dealer as nimble, creative, and capable of providing a very personal touch. As a brand expressed mainly through its people, Two is experienced less often as a visual mark and more often as an interpersonal experience. This is reflected throughout the brand visual identity and across all brand touchpoints.
Two’s visual identity isn’t a static logo, but rather a system that creates a knowing nod and a wink for its customers.
Different representations of the number two are dynamic, approachable, and indicative of a company in a traditional industry with a very different approach. Two’s website is refined and product-forward, and its most important brand asset—its people—are brought to life on their About page through animated video.