Reseat
Great office furniture is built to last, but 99% of commercial furniture ends up in a landfill.
Brand · Strategy
We were approached by an ambitious founder — with a game-changing digital tool — who wanted to end this cycle of waste. Their vision? A marketplace that connects companies looking to sell furniture they’ve outgrown with those looking to acquire great pieces — a one-stop platform for the life-cycle extension of commercial furniture.
How would we create a brand that served as an inspiring call to action to an established business ecosystem, while engaging new consumers with a lively, playful tone? Could we shake up a marketplace that's historically buttoned-up by being playful and bold?
Rapt Studio developed the new brand — from the name, brand strategy and expression — which debuted at NeoCon 2021. Introducing Reseat.
Architects, designers, and dealers find in Reseat an easy-to-use tool to search, specify, and manage second-life furniture stock — removing all the painpoints that typically prevent them from folding pre-owned furniture into their projects.
An elegant, minimal brand system is supplemented by pops of character and color. A playful palette and asset approach draws inspiration from discount stores and bargain bins.
Art direction embraces a similar mix of high and low: think running shoes on a thirty-thousand dollar table by Mobili Italiani Moderni.
Reseat is more than a marketplace — it's a community of people who care about quality, value, and the environment, and who know that keeping great furniture alive is as good for business as it is for the planet.
How would we create a brand that served as an inspiring call to action to an established business ecosystem, while engaging new consumers with a lively, playful tone? Could we shake up a marketplace that's historically buttoned-up by being playful and bold?
Rapt Studio developed the new brand — from the name, brand strategy and expression — which debuted at NeoCon 2021. Introducing Reseat.
Architects, designers, and dealers find in Reseat an easy-to-use tool to search, specify, and manage second-life furniture stock — removing all the painpoints that typically prevent them from folding pre-owned furniture into their projects.
An elegant, minimal brand system is supplemented by pops of character and color. A playful palette and asset approach draws inspiration from discount stores and bargain bins.
Art direction embraces a similar mix of high and low: think running shoes on a thirty-thousand dollar table by Mobili Italiani Moderni.
Reseat is more than a marketplace — it's a community of people who care about quality, value, and the environment, and who know that keeping great furniture alive is as good for business as it is for the planet.