Ironman is undoubtedly the toughest of all endurance races. We were asked to design and launch a retail experience that could parallel the intensity and energy of the legendary triathlon.

Brand · Environment

Through our Discovery Process, we uncovered parameters and challenges that needed to be designed around and within. Amidst the rush of emotion and anxiety felt during the check-in process, we needed to create an experience that was clear and direct.

Our goal was to be efficient, engaging, and memorable. To achieve this, we designed a kit of parts to optimize the displays, improve traffic flow, and highlight the product itself.

We created super bold graphics that provide not only organization and liveliness but also a dynamic monument entry piece. This new retail experience boosted sales and reinvigorated a brand that people are proud to be a part of.

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