Alterra, the company once known as EcoFirst is transformed inside and out.
Brand · Environment · Strategy
Rapt repositioned the company’s brand, creating a new logo, uniforms, and the new name Alterra (Latin for all earth) to better distinguish themselves as an environmentally responsible solution to pest control. The new brand is integrated into their space with simple green materials, polished concrete slabs, FSC certified plywood and glass partitions to create open, sustainable space, full of natural light and employee collaboration. The culture is maintained with an indoor basketball court and game room.