July 7, 2015
#TheDress, that recently took over the internet, demonstrated how sensory perception can be up for interpretation. Even as this viral sensation’s fifteen minutes wind down, it has left its mark in the creative world. This instance highlighted the influence that design can wield over sensory engagement. Joseph White, our Director of Strategy, recently authored a piece for Creative Bloq that explores the power design has to awaken all senses. Joseph discusses the critical factor of context, and breaks down how to create a strategy for each of the senses. Read the full piece here.
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