Everything You Know About Branding Is Wrong

December 19, 2013

  1. BrandingFull

BrandingFull

Branding isn’t as clear-cut as it used to be. The world is moving too fast, and customer journeys aren’t linear anymore. A good brand needs to engage, adapt, and connect people to meaningful experiences. David outlined his thoughts on brand building today in an article for Forbes last week. You can check it out here.